Google Ads & PPC Management
Google Ads Management Focused on Cost Per Lead
A Google Ads account can spend its entire budget correctly by the platform's own rules and still lose money for the business running it – that's what happens when tracking, keyword intent and the landing page aren't managed as one system.
Best for businesses that need enquiries now, want to test real demand for a service, need to promote something specific, or want paid visibility running alongside SEO while organic rankings build.
The issue is usually not lack of activity. It is the wrong activity left unmeasured.
These are the kinds of gaps this service is built to address before more budget, content or effort is added.
Ads are spending the budget, but the calls coming in are low-quality or off-target.
Campaigns get clicks, but the landing page doesn't give people a reason to act.
Reports focus on impressions and clicks instead of what those clicks actually turned into.
What we believe about this work.
Magnetmile manages Search, Shopping and Display campaigns from India for brands that need intent, conversion tracking and lead quality handled together, not as three separate jobs.
Good PPC management isn't just bidding. The offer, the landing page, conversion tracking, match types, negative keywords and the follow-up process all decide whether paid traffic turns into business – bidding is one piece of a five-piece system.
Who should consider this?
Best for businesses that need enquiries now, want to test real demand for a service, need to promote something specific, or want paid visibility running alongside SEO while organic rankings build.
A service should support the whole customer journey.
A buyer does not experience your marketing as separate departments. They see a search result, profile, post, ad, landing page, review, form, WhatsApp message and follow-up. The service is planned around that journey so effort does not stop at impressions, clicks or uploads.
Specific work you can understand and review.
The exact scope is agreed before work begins, but these are the core deliverables this page is built around.
- Account and conversion-tracking audit
- Search intent and keyword plan
- Campaign and ad group structure
- Negative keyword review
- Ad copy testing
- Landing-page recommendations
- Call, form and WhatsApp tracking setup
- Spend, cost-per-lead and lead-quality reporting
Simple process. Clear ownership. Useful reporting.
Audit
Review current assets, tracking, pages, competitors and customer path.
Plan
Prioritise the work that can move visibility, trust or enquiry quality.
Build
Create or improve the pages, campaigns, content, profile or tracking setup.
Improve
Use real signals to decide the next useful action instead of guessing.
Reports should explain what changed, not hide behind numbers.
What was completed this month and why it mattered.
Which visibility, traffic, spend or enquiry signals changed.
Where the website, offer, follow-up or budget is limiting results.
What should be improved next, in plain language.
Questions serious buyers actually ask.
How much does Google Ads cost per click in India?
It varies enormously by industry – that's the honest answer. E-commerce keywords typically run Rs 15-40 per click, real estate and finance often Rs 40-150+, and highly competitive categories like insurance or legal can exceed Rs 300-450 per click. Delhi NCR and Mumbai also tend to run 30-50% higher than Tier 2 cities for the same keyword, simply due to advertiser density.
What's a realistic starting budget for Google Ads?
Most guidance converges around Rs 15,000-30,000/month as a minimum for generating enough click volume to actually learn something – below that, results are closer to statistical noise than a trend. What a business should actually spend depends on its cost-per-click, target close rate, and what a new customer is worth to it.
Why am I getting clicks but no real leads?
The chain that actually decides this is: clicks to conversion rate to leads to close rate to customers. A break anywhere in that chain – wrong keywords, broad-match waste, a weak landing page, an unclear offer, slow mobile load, or missing conversion tracking – shows up downstream as "clicks with no leads," even when the actual fault is further back in the chain.
Should I use Search Ads, Performance Max, or Display?
Search Ads are usually the strongest starting point for high-intent service demand, since you're reaching people actively searching. Performance Max can work well once you have solid conversion data feeding it. Display is better suited to awareness and retargeting than immediate lead generation – it's a different job, not a cheaper version of Search.
What's a good cost per lead in Google Ads?
There's no universal "good" number – a Rs 5,000 lead is excellent if that customer is worth Rs 1,00,000 to you, and expensive if they're worth Rs 20,000. The number that actually matters is your cost per lead relative to your close rate and customer value, not the CPL figure in isolation.
Do I need a dedicated landing page for Google Ads, or can I send traffic to my homepage?
A dedicated landing page is usually the better call – it can match the ad's specific message, cut distractions, and put the call/WhatsApp/form action front and center instead of competing with homepage navigation and unrelated content.
Who should own the Google Ads account – the business or the agency?
The business should own the ad account, billing and conversion data. An agency can manage day-to-day access, but ownership and data should stay fully transparent and portable – that's a reasonable thing to insist on before signing anything.
How do I stop wasting money on irrelevant searches?
Tighter keyword match types, an active negative-keyword list, location targeting review, ad scheduling, proper conversion tracking, and a regular look at the actual search terms triggering your ads – done together, not as a one-time setup step.
Ask for a practical recommendation before spending more.
Share the current problem, website or business name. We will point to the next sensible action instead of forcing a fixed package.